tl;dr

• You may need to create an account to use some of the services we provide. To register for an account, we require your name and a verified email.
• We primarily collect your data through online forms. Beyond forms, we track behavioral data, and we use cookies.
• On some forms we may also ask for things like your profession, specialization, geographic location, or questions from content/service sponsors or clients.
• From time to time we may send you standard service communications such as welcome letters, reminders, confirmation emails that are essential to providing you the service.
• We may also use your data to send you editorial and promotional emails, to serve you more relevant content, and to market to you.
• You're welcome to opt out of our emails by managing your subscriptions in the My Account section of the website or by selecting "unsubscribe" at the bottom of any email.
• We keep your data secure using modern encryption technologies and by restricting staff who can access it.
• You don't have to consent to letting us use your data. Just know that you may not be able to access or use certain services or content.
• You can submit a user access request at any time for a copy of the data we have on file for you, or to delete your account completely.
• Be sure to read up on our Terms & Conditions and Cookies Policy.

Fine Details

This Privacy Policy applies to the website CaseHippo.com operated by CaseHippo Inc ("CaseHippo"), including the mobile optimized versions of these websites (collectively, the "Sites"). Except where otherwise noted, statements in this Privacy Policy with respect to the Sites also apply to the CaseHippo Device Applications (or "Apps") for iPhone, iPad and Android devices which include CaseHippo Mobile. The Sites and Apps are referred to as the "CaseHippo Network." References to "we," "us" or "our" refer to CaseHippo Inc and CaseHippo.

This Privacy Policy describes how we may collect, use and disclose information about users of the Services. The "Services" for purposes of this Privacy Policy means the Sites, the Apps and all information and services provided to you in connection with your use of the Sites and Apps including, without limitation, news, reference content, tools, applications, sponsored programs, advertising, email communications, continuing medical education and discussion boards. We may share information collected under this Privacy Policy among the respective Sites and Apps that we each own or control, but information collected under this Privacy Policy is always protected under the terms of this Privacy Policy.

Information That We Collect

In this section of our Privacy Policy, we discuss the information we may collect about you in connection with your use of the Services, which can include "Personal Information" (i.e., information that we can use to identify you, such as your name or email address) and "Non-Personal Information" (i.e., information that we do not use to identify you). As described below, we may associate Non-Personal Information with Personal Information and upon doing so such information will become Personal Information.

• Registration. When you register to become a member of the CaseHippo Network, we request certain Personal Information from you such as your name and email address, zip code, profession, occupation and specialty. You may choose to update and/or supplement the Personal Information that you provided at registration at any time through your account settings.
• Public Forums: When you post a comment on a discussion board or other public forum, by default your username, specialty and degree will be displayed along with your comment. You may choose to display additional information in your public forum profile by adjusting your discussion profile settings, and in some instances you may be able to customize your username specifically for commenting purposes. Information that you post within a public forum is public information and may be used by us and third parties, as further described in the CaseHippo Terms of Use.
• Sponsored Programs: When you use the Services you may be presented with advertisements and opportunities to engage in industry-sponsored informational programs consisting of sponsor-selected materials ("Sponsored Programs"). All advertisements and Sponsored Programs (including any links to Sponsored Programs) will be identified to you by the label Advertisement, Information from Industry, Sponsored, CaseHippo Inc Professional or some similar designation indicating that the content has been selected by a third-party sponsor. Examples of Sponsored Programs include information resources featuring branded or unbranded commercial content, interactive programs that provide information about medical conditions, treatments and products, and multi-media presentations including videos featuring key opinion leaders. We may make Sponsored Programs available to you through email or on-site or in-App media units, all of which will be identified as described above. When you choose to engage in a Sponsored Program, you may be asked to provide Personal Information which may be provided directly to the third-party sponsor and also used by us as described in this Privacy Policy. In addition, you may be presented with polling questions from the sponsor. We also collect Non-Personal Information about your use of Sponsored Programs through cookies and web beacons, as described below.
• Market Research: From time to time, we may invite you to participate in market research surveys for CaseHippo Inc and market research surveys conducted on behalf of third party sponsors either by CaseHippo Inc or a third party ("Sponsored Surveys"), where in this context "sponsor" means the provider of products and services who commissioned the survey. CaseHippo Inc surveys may be administered by one of our companies or by a third party acting on our behalf. For some surveys, you may be asked to provide contact information for honoraria fulfillment.
• Continuing Medical Education. When you participate in a Continuing Medical Education (CME) or a Continuing Education (CE) activity made available to you through the CaseHippo Network, you may be asked to provide Personal Information as required by that particular activity.
• Tools: Clinical tools may be available through the Services. These tools may require you to provide Personal Information for the tools to operate.
• Additional Forms: From time to time we may offer you the opportunity to receive additional information or services from us or from third parties (e.g., sample request, sales rep visit, etc.). If you wish to receive such information, you may be asked to provide additional Personal Information to fulfill the request. We may use such information as described in this Privacy Policy and the third party, if applicable, will use such Personal Information as described at the point of collection.
• Cookies and Web Beacons.We collect Non-Personal Information about your use of the Sites and the Apps, as further described in the Mobile Device Application section, below, through the use of cookies and web beacons. "Cookies" are small data files that we assign to your computer's hard drive when you visit a Site, an App, or open an email. "Web beacons" are graphic image files imbedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the beacon is located and the content viewed, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server. Most browser software can be set to reject all cookies, however, if you choose to reject cookies then your ability to access and use the Sites and Services will be limited.

We use web beacons and cookies to: (i) track usage of the Services; (ii) help us deliver more relevant advertising and content to users of the Services; (iii) assess which Services our users access; and (iv) track who has opened our emails. If you are a member of the CaseHippo Network, we may elect to associate our cookies and the information collected by our cookies with your registration information, thereby making the cookie information Personal Information.

Third parties under contract with CaseHippo Inc may use cookies or web beacons to help CaseHippo Inc deliver advertising to you on properties within the CaseHippo Network and on properties outside of the CaseHippo Network that are not owned and operated by CaseHippo Inc. Advertisers that market to you through the Services may use their own cookies, web beacons or other online tracking technologies in the sponsored content served to you, including banner advertisements, sponsored links, emails and pages on the Site ("Brand Pages") that consist solely of advertisements or other content from our advertisers. Some advertisers use companies other than CaseHippo Inc to serve their sponsored content on their behalf and to monitor users' responses to this content. These companies ("Ad Servers") may also collect Non-Personal Information through the use of cookies or web beacons. While we generally permit the use of these third party cookies on the assumption that they comply with our Advertising Policy and we assist our advertisers with the placement of cookies or beacons on Brand Pages, we do not have control over these third parties' use of cookies or web beacons or how they manage the Non-Personal Information they gather through them and we may be unable to verify compliance with our Advertising Policy.

• Mobile Device Application. You must register with the CaseHippo Network to access the Apps which means that all information that we collect about your use of the Apps is Personal Information that we may use in the same manner as information about your use of the Sites as described in this Privacy Policy. If you do not want us to collect Personal Information about your use of our Apps, then please do not use our Apps. We do not obtain any information about your mobile device other than its brand, make and model and the type of operating software that it uses.
• Non-registered Users. You must register with the CaseHippo Network to access all of the Services, however, you may be able to access certain limited Services without registering. Even if you have not registered, we collect Non-Personal Information about your use of the Services through the use of cookies. The Non-Personal Information we collect includes the referring website, if applicable, the type of browser you use, the material viewed, and the time and date that you accessed the Services.
• Emails You Send to Us. This Privacy Policy does not apply to information, content, business information, ideas, concepts or inventions that you send to us by email or other non-Site communication. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them to us in an email or other non-Site communication such as regular mail.
• Information from Third Party Sources. We may also collect additional information about members of the CaseHippo Network from third party sources to assist us in providing the Services. For example, we may use third party information to verify and update your registration information and to personalize the Services provided to you, including advertising.

How We May Use Your Information

In this section of our Privacy Policy, we discuss how we may use the Personal Information and Non-Personal Information that we collect about you.

• Communications. By registering for the Services, you are consenting to receive certain communications. Specifically, we may use your registration information to send you communications about our products and services and the products and services of our third party sponsors through pop-ups, banners and emails. You may also subscribe to receive certain email newsletters sent to registered users from time to time which you may manage through the newsletter subscriptions area within your account settings.
• Marketing and Advertising. In connection with advertising and marketing activities, CaseHippo Inc may:
  • Target advertising and marketing communications based on information that we collect about your use of the Services and information about you that we obtain from third party sources. For example, a user that CaseHippo Inc believes is a cardiologist may be served cardiology-related advertisements on both CaseHippo Inc-owned and third party websites that a user that CaseHippo Inc believes is a neurologist will not see. Similarly, a user that CaseHippo Inc believes is a healthcare professional that treats diabetes may be served advertisements for new diabetes therapies that other users would not see. CaseHippo Inc serves these ads through the use of cookies and web beacons, as described above. CaseHippo Inc may also geographically target advertising and marketing communications based on your Internet Protocol ("IP") address.
  • Personalize the Services, including the content and advertising that registered users see within the CaseHippo Network, on third party sites and through other communications such as email, based on their interests. For example, you may see different articles and advertisements in different places on CaseHippo.com and in emails that we send to you based on (i) information you have shared with CaseHippo Inc such as your specialty; (ii) information that CaseHippo Inc has obtained by observing your previous activity within the CaseHippo Network; or (iii) information that CaseHippo Inc has received from third party sources, as described in this Privacy Policy.
  • Work with third parties to allow advertisers to serve you ads within the CaseHippo Network using information that such advertisers have collected from third party sources. For example, if you looked at an advertisement for an automobile on a third party website you may receive an advertisement for that automobile on a Site through the use of cookies.
• Member Profiles. As described above, we use web beacons and cookies to track your use of the Services, including content consumption, and may associate this information with other information that we have about you, including Personal Information, thereby creating a profile of you that we may update from time to time ("Member Profile").
• Research, Development and Evaluation Activities. We use information that we collect about users of our Services, including Personal Information, to evaluate and improve the effectiveness of the Services (including advertising and Sponsored Programs), to develop new Services and for market analysis. We may combine this information with information that we obtain from third parties.
• Account Management. We may use your account information to administer your account, respond to your inquiries you send to us and to send you administrative communications about the Services.

Disclosure of Your Information to Third Parties

• Companies and People Who Work for Us: We contract with other companies and individuals to help us provide the Services and to otherwise assist us in the operation of our businesses. For example, we may host one of our Sites on another company's computers, hire technical consultants to maintain our clinical tools, work with companies to analyze data, provide marketing assistance (including assisting us in targeting our advertisements as described herein) or to provide customer service or fulfillment services. In addition, if you are a healthcare professional, we may request that a third party validate your licensure status and other information against available databases of healthcare professionals. Notwithstanding anything to the contrary herein, we may provide these companies and individuals with Personal Information about users of our Services so that they can fulfill their responsibilities to us, however, we do require that they agree to limit their use of this Personal Information to the fulfillment of these responsibilities.
• Aggregated Information. We may provide aggregated information about users of our Services to third parties as we deem appropriate in our sole discretion. For example, CaseHippo Inc may tell a customer what percentage of registered users of the CaseHippo Network reside in a particular geographical area or specialize in a particular clinical area, or what percentage of participants in a market research survey selected a particular response to a survey question. We may also use Personal Information to evaluate the performance of an advertising campaign and may provide aggregate outcomes information to the advertiser.
• Advertising: Our Sites may show advertisements to you and your end users. When you are exposed to an advertisement on the Sites or in a newsletter or through some other means we may provide limited Personal Information to third party advertisement services to enable interest-based advertising. On some pages of the free service, Google AdSense uses cookies to serve these ads. Google’s use of the cookie enables it and its partners to serve ads to you based on your visit to our site sites and/or other sites on the Internet. You may opt out of the use of these cookies for interest-based advertising by visiting Ads Settings. For more information see “How Google uses your data”.
• Sponsored Programs: We may provide your Personal Information to third party sponsors of certain programs and content referred to as 'Sponsored Program'. Specifically, when you engage in a Sponsored Program, e.g., access a sponsored information resource or open a Sponsored Program email from CaseHippo Inc, CaseHippo Inc may provide your Personal Information, such as your name and specialty, but not your contact information such as email address and postal address, to the sponsor of Sponsored Program and/or its agents on the sponsor's behalf. We may also provide such third parties with details about your engagement with the Sponsored Program (e.g., whether you viewed or otherwise interacted with certain content), your answers to any polling questions contained in the Sponsored Program that you have chosen to provide and information about you that we have received from third parties.
• Market Research Surveys: If you receive remuneration for participating in a Sponsored Survey, we may be required to provide the sponsor (or the market research company acting on its behalf) with your Personal Information for the sponsor's recordkeeping and/or regulatory reporting purposes. If you chose to access a Sponsored Survey that is conducted by a third party market research company, we may identify you to this company through the survey link. Sometimes market research companies send us lists of individuals they wish to reach with particular Sponsored Surveys, and we may inform these companies which of these individuals are members of the CaseHippo Network so that they can manage their survey recruitment needs accordingly. Also, certain market research survey opportunities made available to you through the Services require the market research company to contact you directly to conduct the Sponsored Survey. We will inform you in the associated survey invitation that we intend to provide your contact information to the market research company that is conducting the Sponsored Survey so that you can decide at such time if you wish to proceed with the opportunity. We do not disclose your Sponsored Survey responses to the associated sponsor in a manner identifiable to you.
• Continuing Medical Education:We may share your Personal Information with the accreditors of our continuing education programs. CaseHippo is accredited by the Accreditation Council for Continuing Medical Education (ACCME), the American Nurses Credentialing Center and the Accreditation Council for Pharmacy Education to provide continuing education to physicians, nurses and pharmacists, respectively (collectively, "CME/CE"). As an accredited entity, CaseHippo is required to periodically submit Personal Information about CME/CE participants and the CME/ CE activities that CaseHippo certifies, as requested by the applicable accrediting entity. CaseHippo and CMEHippo Inc, an affiliated company that also provides continuing medical education activities through the CaseHippo Network, may provide your Personal Information to other accredited providers who certify CME/CE offered through the Services as required by these other providers to process the credits that that you earn by completing the applicable CME/CE activity, to fulfill their reporting obligations to the ACCME and other accrediting bodies and as required for their internal recordkeeping purposes. Supporters of CaseHippo and CMEHippo continuing medical education activities will receive only aggregated data about CME/CE activities that they support including participation and outcomes measurement.
• Logging in to Another Website Using Your CaseHippo Credentials: Certain third party websites permit you to log in using your CaseHippo username and password. If you choose to log in to one of these websites using your CaseHippo log in credentials, we may give this website information included in your registration profile including Personal Information such as your name, specialty, occupation and email address, (but not your CaseHippo username and password), which the operator of the website has agreed to use in accordance with its website's privacy policy. You should review the third party website's privacy policy before logging in. If the privacy policy of the third party site permits, we may receive information about your use of this third party site, which we may use in accordance with this Privacy Policy.
• Consent: We may disclose your Personal Information to a third party in a manner not addressed by this Privacy Policy subject to your consent.
• Business Transfers: If one of us transfers a business unit (such as a subsidiary) or an asset (such as a website) to another company, that company will be required to treat any Personal Information collected under this Privacy Policy consistent with the applicable terms of this Privacy Policy.
• Legal Requirements: We may release account and other Personal Information when we believe release (1) is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) is reasonable in response to a physical threat to you or others, to protect property or defend or assert legal rights of us or others.

Security of Information

We have implemented technology and security policies and other measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. We also require that all of our employees and others who have access to or are associated with the processing of your data respect your confidentiality.

We use security methods to determine the identity of registered users, so that appropriate rights and restrictions can be enforced for that user. Reliable verification of user identity is called authentication. We use both passwords and usernames to authenticate users. Users are responsible for maintaining the security of their CaseHippo login credentials.

Note to Users Outside of the United States

CaseHippo Inc, is located in the United States. We will collect, store, and process your information that we obtain from the use of the Services in the United States and these activities shall be governed by applicable United States laws and regulations and this Privacy Policy. The information may be available to the United States government or its agencies under legal process made in the United States. In addition, we may transfer your information outside the United States to service providers and customers with operations in other countries. By using the Services, you consent to such collection, storage and processing in the United States and elsewhere, though the United States and other jurisdictions may not afford the same level of data protection as considered adequate in your own country. We will take reasonable steps to protect your information.

Children's Privacy

The CaseHippo Network and the Services are designed and intended for use by adults, and are not intended for nor designed to be used by children under the age of 18. We do not collect Personal Information from any person we know is under the age of 18.

Privacy Policy Changes

We reserve the right to modify this Privacy Policy at any time and any changes will be effective upon posting of the modified Policy unless we advise otherwise. If we make any material changes to this Policy we will notify you by email (sent to the email address included in your account profile) and/or by means of a notice on the CaseHippo Network at the time that the change becoming effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices. If you do not accept the terms of this Privacy Policy, we ask that you do not register with us and that you do not use the Services. By continuing to use the Services after changes are made to this Privacy Policy, you are consenting to such changes.

Privacy Questions or Concerns

For privacy questions or concerns about one of our Web sites or Services, please contact support@casehipppo.com.

Terms of Use

The CaseHippo Terms of Use can be found at https://casehippo.com/home/terms.

Effective date: August 1, 2016

Last updated: February 4, 2019